Search Engine OptimizationWant to Make a Mark in the Digital World Here is Your Chance!
Strategising to convert the organisation’s vision into reality by deploying innovating digital activities to impact the company’s image positively leading to increased customer engagement at optimum use of resources is the primary role of a Digital Marketing Services.
Online marketing has changed the professional services marketing landscape. Traditional tactics, such as networking, sponsorships and print advertising, are giving way to powerful digital tools with broader reach and powerful analytics. While traditional marketing isn’t going away quite yet, online media offer a lot of advantages — speed, lower costs, real-time feedback and a wealth of measurement tools.
Important Components of Any Effective SEO Strategy
Keyword Research >
Sitemap & Indexing >
Link Building >
Analytics >
Schema Markup >
Keyword Research >
Keyword research is done to find the best keywords to target and provides valuable insight into what actually is being searched by your target audience on search engines like google or bing. The insights that you get for these actual search terms helps you to form a content strategy and thereby the larger marketing strategy.
People use keywords to find solutions on search engines. This means that you will get more traffic if your content is successful in getting in front of your audience.
Sitemap & Indexing >
A Sitemap is list of a website’s pages, which makes it easier for search engines to find, crawl and thereby index all of the website’s content. It is like a blueprint of your website. Sitemaps also tell search engines which pages on your site are most important.
Equally important is the robots.txt file, which tells search engine crawlers which URLs the crawler can access on your site and which pages shouldn’t be crawled or indexed.
Link Building >
Backlinks (also known as inbound links, incoming links or one way links) are links from one website to a page on another website. Search engines consider backlinks as votes for a specific page or website. Higher the number of backlinks of a webpage, higher will be the organic traffic on that page. Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
Analytics >
The term “SEO analytics” refers to a technique for gathering and analyzing data in order to better understand the organic performance of your website. When optimizing your website for search engines, an effective SEO analysis assists in finding essential areas to concentrate on. Use tools like Google Analytics, Google Search Console, Bing Webmaster Tools, Microsoft Clarity to acquire SEO analytics and report on SEO statistics.
Schema Markup >
Schema markup is a great way to help your website stand out from your SEO competitors. Schema markup, found at schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.
Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011. Rich snippets do make your webpages appear more prominently in SERPs.
Search Engine Optimization ProcessFocusing on the key elements of any successful SEO Strategy.
1. Creative
Create thumb-stopping ads that capture your prospects attention and get them interested in what you have to offer.
2. Targeting
Find your customers online, drive them to your website & then bring them back again with well designed retargeting ads.
3. Optimisation
Our tech experts optimise every stage of your funnel to ensure that maximum ROI is being achieved.
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FAQsSearch Engine Optimization - SEO
Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.
When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.
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