Logos set the entire mood for your company or brand. A well thought out – impacting logo goes a long way to ensuring the correct mise-en-scène for your clientele in relation to your brand. Letting the customer understand the tone of your operation. Providing them information at first glance, encouraging them to take a deeper look.
Over time a refined logo will become permanently attached to the name of your brand. Letting people identify your company from within a sea of others. Making you stand out and more likely to be approached by clients, all thanks to that small graphic you use as your logo.
Logos of course need not be of a single type. There are various ways of designing the hallmark graphic that advertises the tone of your organisation.